Google Adwords Management (GAP) Training

My Self Swapan Kumar. I am a expert Google AdWords Certified Trainer.

I help you technically so that you create a "brand identity" for your business, attract huge traffic, and augment sales prospects. My expertise would help you successfully run your business online as I have A-to-Z knowledge about Internet Marketing and Pay-per-Click (PPC) advertising.

I train in Google Adwords Courses, where I train people in how to create advertising Campaigns using Google Adwords. I take people through the whole process of identifying keywords, creating adgroups, writing adverts and tracking results. If you have time, then you are the best person to manage your own campaigns as you understand your own products and services!

Courses Content: What you will covered here for Google Adwords certification

• Why is Google AdWords so important?
• Understand your customer and how they think
• The difference between sponsored listings and organic listings
• Building a campaign from scratch, how to set yourself up for success
• Mistakes to avoid when setting up campaigns
• Keyword research and keyword tools
• Identify keywords
• Broad, exact and phrase match keywords
• Negative keywords
• Researching bid prices
• Creating ad groups for your products and services
• Selecting keywords and placing them into the relevant groups
• Creating powerful adverts
• Split testing your adverts against each other
• Secrets to make your ads work!
• What is a good Click Through Rate?
• Increasing your Click Through Rate
• Quality Score and its impact
• Lowering your bid prices
• Setting up conversions
• Monitoring conversions
• Landing pages
• How to make your landing pages more effective
• Analysing your landing pages for making ROI
• Customer value
• What can you afford to pay
• How to reduce conversion cost
• Whether to use the content network
• Campaign settings
• Create powerful ad copy that WORKS
• Local vs National geographically targetted campaigns, and when to use each
• Setting up Weekly Reports
• Google interface and recent changes
• Using the Google AdWords Editor
• Optimizing your account and increasing Click Through Rate
• Adding in a HUGE negative keyword list - and where to find the keywords!
• Overcoming problems with poor Quality Score
• Dynamic KeyWord Insertion and when to use it
• Setting up AdWords Reports
• Local Business Adverts - how to set them up and use them effectively
• Further hints and tips for creating adverts
• Using the content network effectively
• Selecting placements for the content network
• Setting your adverts to run at certain times of day
• Position preferences
• Google Analytics and interpreting the information
• Other web tracking packages and interpreting the information
• Examining landing pages for increasing conversions
• Using the Google Website Optimizer
• Turn your website into a lead generating machine
• Control the flow of leads into your business

Crash Courses:

• Cost of Course: 12,000 INR
• Time Frame: 4 Days
• Time Duration: 6 hours/day