PPC Courses
PPC Training Session Outline- Why Need PPC Training
- Benefits of PPC Training
- PPC Skill - A easy, legal way to earn millions
- PPC Proficiency - Another word for a Secured Job
- PPC Consultancy
Overview of PPC:
- What's PPC and how does it work
- What are the elements used in PPC
- Google AdWords
- Espotting
- Mirago
- Yahoo Search Marketing(Overture)
- MIVA US/UK
- Business.com
Keywords
- Importance of target keywords
- Research Industry related Keywords
- Calculate popularity and volume of keywords
- Conduct slicing, filtering, and dicing redundant keywords
- PPC tools and resources
Groundwork for PPC campaign
- planning
- structuring
- objectives
- goals
- expectations
- Importance of campaign
- tracking PPC campaign
- Google AdWords campaign structure
Bids
- Bids and bid management tips
- Importance of bidding and bidding techniques
- Spot competitor's bidding techniques
- Bidding tools
Landing Pages
- Importance of landing pages
- Importance of effective Ads
- Ads for "Click-through-Rates" (CTRs)
- Tests to check efficiency of PPC and landing pages
Cost-per-Click
- Lowering of average Cost-per-Click (CPC)
- Increase conversion rates
- Optimize landing pages
- Use 'Calls to Action'
- Tracking conversion
- Measure ROI
- Cost/Conversion
Major Search Engines:
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