SEO Courses

SEO Overview:
  • Search Marketing
  • History of Search Engines
  • Search Engines vs. Directories
  • Major Search Engines
  • Search Engine Relationships
  • SEO Industry Survey
  • Understand Google, Yahoo, Live/MSN - SEO structure
Research & Analysis:
  • Market Research
  • Keyword Research and Analysis
  • Competitors Website Analysis
Website Design Guidelines:
  • Content Research
  • Content Guidelines
  • Content Re-writing
  • Design & Layout
  • Web Usability Design Guidelines
  • HTML Coding Optimization & Standards
  • Basics of CSS
  • Doorway Pages
  • Dynamic URLs
  • Robots.txt
  • .htaccess
  • XML Sitemap / URL List Sitemap
On-page Optimization:
  • The Page Title
  • Body Text & Keyword Density
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Layout & Design
  • Meta Tags
  • Images And Alt Text
  • Link Titles
  • Optimizing Internal Links
  • Comment Tags
  • Hidden Form Tags
  • Cascading Style Sheets (CSS)
  • The Sitemap
  • Invisible Text
  • Resubmission
  • Server and Hosting Check
  • Robots.txt And Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • Cloaking
Off-page Optimization:
  • Link Popularity
  • What Link Popularity Is
  • Increasing Link Popularity
  • Write & Distribute Articles
  • Links In Exchange For Free Goodies
  • Reciprocal Linking
  • Posting to Forums
  • Directory Submission
  • Directory Submission Checklist
  • Specific Directory Requirements
Analytics:
  • Google Analytics
  • Total Hits
  • Visitor session
  • Page Views
  • Unique visitors
  • Most accessed pages
  • Most access directories
  • Top destination paths
  • Top search engines
  • Top search phrases
  • Top Referral Search Engine / Directory
  • Server errors & broken link report
  • Suggestions and Reporting
  • Search Engine Rankings Checker
  • Advanced Reporting
  • Webmaster Central & Yahoo! Site Explorer
Social Media Marketing:
  • Social networking
  • Social bookmarking
  • Press Releases
  • Articles / Directories
  • Blogging / Classifieds
  • Forums / RSS Feeds
  • Collaborative networks
SEO Tools:
  • Keyword Density Analyzer Tools
  • Spidering Tools
  • Position Checkers
  • Link Popularity Tools
  • WC & HTML Validator
  • Robots.txt Validator
  • Webpage Size Checker
  • Marketleap
After completing these courses, you will be great power in SEO Industry & assured 100%:
  • Be able to understand the Search engines role in driving traffic and increasing sales
  • Know the success factors for effective Search optimization
  • Get top 10 rankings across the major search engines
  • Plan and manage search engine optimization projects independently
  • Access to high quality full time job opportunities as well as freelance projects
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Training & Courses

Major Search Engines:

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